How to Decide What Business is Right for You

How to Decide What Business is Right for You

If setting up a business is your next step, these six questions should help you decide which type of business would be best for you.

How to Decide What Business is Right for You




For some people, setting up a business is the next logical step in their career. The way forward is quite apparent. An accountant working for a large firm, for example, might decide that it’s time to set up their own practice. Or a car mechanic might want to work for themselves and open a car repair business.

However, some people have the desire and skills to be entrepreneurs but have no obvious route to achieve that goal. Those people must choose a business they can work with to further their entrepreneurial ambitions.

So how do you select a project to invest time and money in when there are so many possibilities?

This article will not help you decide if your business idea is viable. This discussion is more about what type of business is right for you.

Here are some questions that will help you decide which type of business would be the best start-up project for you.

Then it’s up to you to do your homework about things like demand, competition, and profitability.

How Much Start-Up Capital Do You Have?

The amount of capital you have available to invest in a new business venture to a large extent will determine what types of businesses you can consider. Another factor is how much of that capital you are willing to risk. You could, of course, obtain external funding or investment. But it’s not a good idea to overburden a new business with debt. And involving investors will dilute your equity in your new company.

Some businesses are more capital-intensive than others. Take the start-up costs into account when deciding what type of business to launch. And don’t forget to factor in the working capital you will need in the first year of trading and your personal financial commitments.

What Experience Do You Have?

Business acumen can be applied to any type of business. An entrepreneur can in theory start up and run any kind of business. However, suppose you start a business way outside your area of expertise. In that case, you will likely need to hire for the necessary skills, and hiring employees, of course, costs money.

It is generally best to start your first business in a sector with which you are familiar. Then, you will understand the market, the competition, and what operating in that sector entails. You can keep staff costs low in the early days of the venture. You don’t necessarily need to be an expert in the field, though a working knowledge of the industry will undoubtedly help.

What Will Keep You Motivated?

Some people will tell you to follow your passion when choosing a business type to run. Running a business related to a hobby, pastime, or a cause about which you are passionate will undoubtedly keep you motivated. Yet, passion is probably too strong a word in this context.

What is essential is that you choose something that will keep your interest and motivate you in the longer term. Indeed, it obviously wouldn’t be a good move to start a business in a field that you dislike from day one. Bear in mind that you will be living with your choice 24/7 for several years. Your new business must be at least something that you can be proud of, and that will get you out of bed every morning!

entrepreneur loving the business type he selected

What Are Your Financial Aspirations?

Some businesses might provide you with a steady income for life. Other types of ventures might have the potential to make you wealthy. But not everyone wants to be the next billionaire. Consider what you want to get out of your new enterprise. Do you plan to sell your business at some point, for example? Or perhaps you plan to pass on your business to your children? These types of considerations will help you decide between a sustainable business and a quick-win project.

Will Your Chosen Business Suit Your Lifestyle?

Whatever type of business you choose, you can expect running a company to be hard work. And you will probably work longer hours being an entrepreneur than you would in employment. But some businesses will infringe on your personal time more than others.

It’s advisable to consider how well a type of business will suit your lifestyle. Suppose you like spending time on the weekends with the family, for example. In that case, running a store that must be open seven days a week would not be a good move. Or perhaps you like to get home at a reasonable time in the evenings. In that case, a business that requires lots of traveling would probably not be suitable for you.

Have You Got What It Takes?

Finally, you will need to do a bit of soul-searching before you select a business to run. In other words, can you picture yourself running your new company?

Are you able to manage people, for example? Or would something you can run alone be better for you? Can you see yourself dealing with high-pressure, face-to-face sales scenarios? Or would an online eCommerce business best suit your personality and talents?

There are business ventures to suit almost everyone. But you will find entrepreneurship less challenging if you choose a sector in which you feel comfortable.


You will have much to think about when deciding on the type of company you want to start. There is more involved in the decision than assessing the viability of the business. It would be best if you also considered what is suitable for you. Hopefully, the above points will help you choose a type of business that will be successful and one that will suit your lifestyle and aspirations.

Neil Savin